Best Practices for Startups Using Pitch Relay

Pitch Relay is a powerful tool for connecting with investors, but success depends on how well you present your startup. This guide outlines best practices to help you create a compelling pitch, engage with investors, and maximize your chances of securing funding.

1. Craft a Clear and Engaging Pitch

Focus on the Problem & Solution

Clearly define the problem your startup is solving.
Explain how your product or service addresses this problem in a unique and impactful way.

Highlight Traction

Showcase measurable achievements, such as revenue growth, user acquisition, or partnerships.
Use data to demonstrate progress and potential.

Keep It Concise

Avoid jargon and unnecessary details.
Use bullet points, visuals, and short paragraphs to make your pitch easy to read.

2. Tell a Compelling Story

Explain why you started the company and what drives your mission.
Highlight key milestones and challenges you’ve overcome.

Show Passion

Investors want to see that you’re passionate and committed to your vision.
Let your enthusiasm shine through in your pitch.

3. Use Visuals Effectively

Include a Pitch Deck

Create a visually appealing pitch deck with slides covering:
- Problem & Solution
- Market Opportunity
- Product/Service
- Traction
- Team
- Financials
- Funding Needs

Add Charts and Graphs

Use visuals to illustrate growth, market size, or other key metrics.

4. Be Transparent and Honest

Provide Accurate Information

Ensure all data and claims in your pitch are accurate and verifiable.
Use OnePass’s verifiable credentials to build trust with investors.

Address Risks

Acknowledge potential challenges and explain how you plan to mitigate them.
Investors appreciate honesty and a realistic outlook.

5. Optimize Your Pitch for Matching

Align with Investor Criteria

Research the types of investors using Pitch Relay and tailor your pitch to their preferences.
Highlight aspects of your startup that align with their investment focus (e.g., industry, stage, location).

Use Keywords

Include relevant keywords in your pitch to improve discoverability in the open feed.

6. Engage with Investors Promptly

Respond Quickly

When an investor expresses interest, respond as soon as possible.
A quick response demonstrates professionalism and enthusiasm.

Provide Additional Information

Share your pitch deck, financial projections, or other requested documents promptly.
Be prepared to answer detailed questions about your business.

7. Track and Improve Your Pitch Performance

Monitor Metrics

Use the OnePass dashboard to track views, matches, and connections.
Analyze which aspects of your pitch are resonating with investors.

Refine Your Pitch

Update your pitch based on feedback or changes in your business.
Continuously improve your presentation to increase engagement.

Frequently Asked Questions (FAQs)

1. How long should my pitch be?

Keep your written pitch concise (1-2 pages) and your pitch deck to 10-12 slides.

2. What if I don’t have much traction yet?

Focus on your vision, market opportunity, and team. Highlight early wins, such as product development or initial customer feedback.

3. Can I update my pitch after submission?

Yes, you can update your pitch at any time through the Pitch Relay section of your OnePass account.

4. How do I know if investors are interested?

You’ll receive notifications when investors express interest or request more information.

Next Steps

Submit Your Pitch: Start connecting with investors by submitting your pitch today.
Engage with Investors: Respond promptly to investor inquiries and build relationships.
Refine Your Pitch: Continuously improve your pitch based on feedback and performance metrics.