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Promotion Plan for the Open-Source Version of OnePass Credentials

1. Define Target Audience

The open-source version is ideal for:

  • Developers & Open-Source Enthusiasts – Those looking to contribute, integrate, or extend the solution.
  • Organizations with Privacy & Compliance Concerns – Businesses that prefer on-premises solutions for data control.
  • Ecosystem Operators & Enterprises – Companies that need credential issuance & verification but don’t require full ecosystem management.
  • Governments & Institutions – Public organizations seeking sovereign digital identity solutions.

2. Awareness & Branding

2.1. Positioning & Messaging

  • Emphasize self-hosted, privacy-first benefits.
  • Differentiate from the cloud version by focusing on control, customization, and flexibility.
  • Showcase real-world use cases (identity management, compliance, investment ecosystems, etc.).

2.2. Branding Elements

  • Dedicated landing page on the OnePass website with a clear comparison of cloud vs. open-source versions.
  • Logo & Visual Identity for open-source branding.
  • Clear documentation & quickstart guide to ease adoption.

3. Developer & Community Engagement

3.1. GitHub & Documentation

  • Public GitHub repository with:

    • Clear README explaining features & installation.
    • Issues & Discussion section for community support.
    • Regularly updated roadmap & contributor guide.

  • Comprehensive documentation with step-by-step guides & API references.

3.2. Community Building

  • Launch a Discord or Slack community for discussions & support.
  • Create a OnePass Credentials Forum for technical Q&A.
  • Organize monthly community calls to discuss updates & contributions.

3.3. Open-Source Advocacy

  • Apply for listing on major open-source directories (Awesome Self-Hosted, OSS Port, etc.).
  • Publish open-source case studies showcasing early adopters.
  • Encourage community contributions through Hacktoberfest & bounty programs.

4. Content Marketing & Thought Leadership

4.1. Blog & Tutorials

  • Comparison articles: “Self-Hosted vs. Cloud-Based Verifiable Credentials: Which One is Right for You?”
  • Technical deep dives: “How to Deploy OnePass Credentials on Your Own Infrastructure”
  • Use case guides: “Building a Digital Trust Network with Open-Source Tools”

4.2. Video Content & Webinars

  • YouTube tutorials: “Getting Started with OnePass Credentials (Open-Source Edition)”
  • Webinars & Live Demos showcasing installation, use cases, and integrations.
  • Partner with developer influencers to create walkthroughs.

5. Partnerships & Adoption

5.1. Collaborate with Open-Source & Identity Projects

  • Partner with SSI (Self-Sovereign Identity) & Web3 communities (e.g., Hyperledger, DIF, Trust Over IP).
  • Work with governments & regulators exploring decentralized identity.
  • Join open-source accelerators & foundations (e.g., Linux Foundation, OWASP).

5.2. Enterprise & Institutional Outreach

  • Offer pilot programs for early adopters.
  • Engage with privacy-conscious enterprises (banks, healthcare, gov tech).
  • Provide consulting & support services for large-scale deployments.

6. Distribution & Growth Strategies

6.1. Open-Source Marketplaces & Listings

  • Docker Hub: Pre-built images for easy deployment.
  • Cloud Marketplaces: AWS, Azure, Google Cloud for one-click deploys.
  • Self-Hosted Software Platforms: Self-Hosted Alternatives, Awesome-OSS.

6.2. SEO & Organic Traffic

  • Optimize for search terms like “self-hosted verifiable credentials,” “decentralized identity open source.”
  • Create comparison pages targeting users evaluating alternatives.

6.3. Referral & Ambassador Programs

  • Reward early adopters for sharing case studies & testimonials.
  • Launch a Developer Ambassador Program to encourage community advocacy.

7. Events & Conferences

7.1. Open-Source & Identity Conferences

  • Present at EIC (European Identity Conference), Identity Week, MyData, DIF Summits.
  • Host OnePass Credentials Hackathons for developers to build on the platform.

7.2. Startup & Web3 Ecosystem Events

  • Partner with blockchain, fintech, and digital trust startups.
  • Sponsor developer & cybersecurity meetups focused on verifiable credentials.

8. Success Metrics & Continuous Improvement

8.1. Key Metrics to Track

  • GitHub stars, forks, and contributions (developer engagement).
  • Number of self-hosted deployments & community-reported use cases.
  • Website traffic & downloads from the landing page.
  • Forum & community activity (questions, discussions, issue resolutions).

8.2. Continuous Feedback Loop

  • Regularly gather user feedback via GitHub issues, surveys, and forums.
  • Adapt roadmap based on community needs & enterprise adoption trends.